On our own we're only human. Together, we're Humankind.

We want to inspire more and more people to make the world a better place. Be Humankind is about making this happen by communicating the real us. At its heart is Oxfam’s belief in the collective power of people. That there is no ‘them’, only ‘us’. And that by working together we can achieve anything.

We aren’t just against poverty – we are for humanity.

The endline ‘Be Humankind’ is our shorthand for all this. It guides, underpins and signs off all our communications.

Download our full brand guide [3.7MB pdf]. If you have problems downloading this file you may need to upgrade to Adobe Reader X (10.1.1).

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