We can end violence against women this International Women's Day.

This Sunday, 8th March, is International Women's Day (IWD). While in the UK it gets only a small amount of attention, in some parts of the world it's a pretty big deal. For instance, in Russia, it's not only a national holiday - lucky people - but it's the custom for men to buy flowers for every female member of their family.

This year the theme of the day is, 'Women and men united to end violence against women and girls'. This is very similar to our 'We can end violence against women' campaign in South Asia.

It makes me upset when I read that violence against women is the biggest cause of death and disability among women aged 15-44. Our We Can campaign breaks down customs and attitudes that tacitly condone and support violence against women.

One of our We Can 'Change makers' is Beauty Ara. She's taking the message to her local community in Bangladesh, have a look at her story in the film above. There are already 350,000 people, like Beauty, who are determined to force a sea change in attitudes and beliefs.

We've come a long way since the first International Women's Day almost 100 years ago. However, there is much more that needs to be done. Do I think we'll get there? As the campaign name says, "We can!"

Ian Sullivan is a campaigner at Oxfam