Oxfam campaigners are spreading the Don’t Drop the Ball on Aid message. Tristan Humphrey’s reports from the North West.
Football is the biggest sport in the world and whether you’re from the streets of Rio or the skyscrapers of Dubai, the result of one kick of a ball can make or break your week. With this in mind Oxfam has harnessed the power of the beautiful game to highlight the importance of aid provision worldwide.
The campaigns is called ‘Don’t drop the ball on Aid’ and the aim is simple - invite football fans worldwide to upload a short video of their ‘Keepy Uppy’ skills to the campaign website. These will then be used to form a long video petition to be shown to world leaders before they head off to the vital the UN Millennium Development Goals Summit at the end of September.
Over the past few months we in the North West of England have campaigned across the region. We’ve filmed the ‘Keepy Uppy’ skills of a whole host of people from different backgrounds and nationalities, united by a love of football and concern for people in developing countries.
We’ve been cajoling commuters in Manchester’s Piccadilly Gardens, engaging with England fans in the Castlefield’s Fan Park and from Leeds to Liverpool we’ve persuaded passers-by to pick up a ball and have a go in the name of aid.
On top of all this we’ve got a number of events coming up at football ground across the region. We’re even in the match day programmes of a number of Premier League and Football League clubs. So if you’re interested check out the video below and get involved with the campaign.
Find out more about Don’t Drop the Ball on Aid
Tags: don't drop the ball on aid, MDG, north west
I think this is a really imaginative and effective way to engage a wide audience in our campaign.
Some pretty nifty ball control on display as well.
September 3rd, 2010 at 10.39 am