Video fundraisers send Oxfam £63k worth of goats!
Al Kinley Editorial assistant for Oxfam's digital communications
11th May 2012
What would you do with £63,000 worth of goats? Oxfam puts them to good use, producing milk to drink and sell, fertiliser for crops, and kids to take to market.
It's all thanks to a pair of video fundraisers called "The Yogscast". Their ingenious video advent calendar prompted Oxfam supporters to donate nearly £64,000 for us to spend on goats!
The Yogscast - Simon and Lewis from Bristol - posted silly but brilliant videos throughout December, encouraging people to support their fundraising, so they could donate the goats to Oxfam.
And they could hardly have been a bigger success. Their "thank you" videos to supporters have had more than 1m views - launching them into YouTube's top 10 most watched on their release. Not only that, but JustGiving, where Simon and Lewis collected supporters' donations, presented them with the 2012 JustGiving most popular fundraiser award.
We invited the Yogscast to visit our emergency warehouse in Bicester, where they made their latest inspired recording:
Exceptional work, Yogscast.
Have you seen any brilliant fundraising videos? Let us know in the comments. Even better, have you had any great ideas of your own? If so, what's keeping you? Get your camera and get going, and who knows, maybe soon we'll be writing about how we've got your goat too.
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