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Oxfam and Marks & Spencer Shwop Shop Highlights

Posted by Helen Archard Fashion blogger

28th Jan 2013

It was only a few days ago that Oxfam's team fash were perched behind the Shwop Shop cash box for the Oxfam and Marks & Spencer pop-up shop but we're reminiscing already!

The two-day event was a massive success in raising awareness about the Shwopping campaign whilst giving our visitors the chance to get their hands on some unique, quality garments and celebrity clothes - with all money raised going to support Oxfam's work.

Here are a few of our Shwop Shop highlights…

Prepping the Shwop Shop

After months of planning, the Oxfam team gathered at the Marks & Spencer Marble Arch store. Facing hundreds of empty hangers and bags of stock, it was finally time to bring the Shwop Shop to life. Sorting, hanging, steaming and pricing the stock was very exciting as we could now see all the fabulous Shwopped items that had been selected for the shop as well as a first glimpse of the clothes celebrities had donated.


Joanna Lumley at the Shwop Shop till

On the Thursday morning our Shwopping ambassador, Joanna Lumley, cut the orange ribbon to declare the Shwop Shop open. Spending a few hours chatting to press, exploring the rails and donating her own jacket, Joanna was keen to get behind the till and issue the first few customer purchases.


Super Shwoppers

As well as offering previously Shwopped stock to purchase, the Shwop Shop encouraged people to bring in donations on the day. We had a staggering response and a few overflowing Shwop Drop bins meaning lots of new items for Oxfam. Thank you!


Brix & Grace

Star stylists Brix Smith-Start and Grace Woodward attended the Shwop Shop opening, styling some garments and offering top charity shopping advice. To see what they said, visit our blog post here. Both donated some fantastic items to the shop too.


Statement style

We had some really exquisite, statement items for sale last week which team fash were definitely lusting after… 


Vintage M&S 

The Shwop Shop housed a fine array of vintage M&S from throughout the decades from psychedelic shirts to brightly patterned tea dresses it was a welcome trip down memory lane with this iconic high street brand. We also had some lovely vintage M&S donations into our Shwop Drop bins including this dress...


Percy Pigs

These sugary household favourites were a lifesaver for team fash at the Shwop Shop. So much so, we are all now suffering Percy Pig withdrawals! 


The Lumley jacket

Joanna Lumley donated a striking reversible jacket to the Shwop Shop which took pride of place and it couldn't have found a better new owner. The lucky buyer was on route to audition for the BBC One TV show Pointless. The show requests its contestants have an interesting fact about themselves and Joanna's jacket became this lovely lady's talking point. Keep an eye out for it on the show!


We had a fantastic flow of customers throughout the two days. Thanks for anyone who popped in and we hope you enjoy your bargains and keep on Shwopping!

For more information on Oxfam and Shwopping, visit our website here.

Blog post written by Helen Archard

Fashion blogger

More by Helen Archard

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