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Lesson plan: Spreading the message

From the Making a Meal of It! online resource

Age group: 7 - 11

Aims:
To encourage children to consider Fair Trade as an issue and develop and present an argument.

What to do:
Divide the children into small groups and assign each group a different product, for example honey, tea, coffee, cocoa, bananas. In groups ask them to brainstorm the features they should consider in preparing an advert in the UK for a fairly-traded product. They should prepare a group list to share with the rest of the class.

The type of things they might consider would include factors specific to their product and factors common to all fairly-traded foodstuffs. Suggestions might include: that the product tastes good; that the product is already popular with other consumers; that the producers benefit from the purchase of this product; that the producers have taken care of the environment.

The groups should then share their lists with the rest of the class so that a class list can be compiled. Points for discussion might include: will people be more willing to buy the product because it helps the producers?

The groups should then go on to design their own poster adverts for their products, concentrating on making the adverts as different as possible from those of standard goods.

Further activities:
Children could write a letter to a retailer in the UK telling them about their views on Fair Trade.
Children could role-play a conversation between a fair trade company representative and a representative of a ‘commercial' company.

Curriculum links:

England

Scotland

Wales

Geography:
- Topical geographical issues; collect and record evidence; communicate in ways appropriate to the task and audience.

Environmental Studies, Social subjects:
- Developing informed attitudes - the importance of interdependence in a local and global context.

Geography:
- Topical geographical issues; collect and record evidence; communicate in ways appropriate to the task and audience.

 
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