Tag Your Bag

Posted by Lowri Smith Media and Communications for Oxfam Cymru - Intern

24th Apr 2013

From the start of this month Oxfam will be launching one of the UK's largest loyalty programmes. Joining forces with Nectar, Oxfam will be offering customers the opportunity to collect points on items they donate to Oxfam shops! 

From Thursday 4th April customers who sign up to Tag Your Bag, Oxfam's Gift Aid scheme (Gift Aid allows charities to reclaim the 25% tax on donations by UK taxpayers), will be able to earn two points for every £1 their donated items raise when sold in Oxfam shops or online. Customers will also receive 100 points when they first sign up. This not only acts as a useful incentive to drive much-needed quality donations to Oxfam, whether it be books, music, clothing or homewares, but it also provides Nectar collectors with a great way in which to earn further Nectar points.

Val Griffiths, Oxfam Trading Manager in Wales said "We're thrilled about Oxfam's partnership with Nectar. Creating a reward scheme is a great incentive for individuals to donate to our shops while earning Nectar points at the same time! The initiative, which is the first of its kind, will raise millions of pounds for Oxfam's work fighting poverty around the world a project that will certainly go a long way in supporting Oxfam's work fighting poverty around the world"

Customers can sign up to Tag Your Bag in an Oxfam shop or by visiting www.oxfam.org.uk/tagyourbag. They will receive a welcome pack which includes the all-important tags which must be attached to the bag of donated goods before being dropped at an Oxfam store in.

Oxfam will process all donations, adding a unique code to each item to ensure that sales can be tracked back to the individual donor, allowing points to be rewarded if and/or when an item is sold in store or through Oxfam's online shop.

First launched in September 2012, the partnership with Oxfam has to date allowed Nectar collectors to spend their points on gifts through Oxfam Unwrapped - Oxfam's poverty busting gift ideas that help to change lives around the world.

This latest addition to the partnership is part of Nectar's continued drive to encourage positive behaviour change, building on existing opportunities for collectors to earn points for reusing  carrier bags at Sainsbury's, switching to paperless billing with British Gas or recycling with Cardiff City Council.

Blog post written by Lowri Smith

Media and Communications for Oxfam Cymru - Intern

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