Being a Conscious Cosmetics Consumer- Lush’s campaign against Animal Testing
Caroline Swarbrick Marketing Events & Digital Co-ordinator for Oxfam trading
9th May 2012
Hattie Peacock on the cosmetic company's campaign against animal testing
Now, I am guessing that if you are here reading this blog you would consider yourself to be a thoughtful consumer with some interest in the origins of your clothing purchases. However, do you apply the same principles to your make-up and skincare? Whilst natural and non-animal-tested ranges have become much more mainstream in the last few years, there are still a huge number of companies who continue to test on animals due to the 'opt-in' nature of EU legislation.
This is something Lush Cosmetics are campaigning against. One of the leading pioneers in the natural beauty industry, the company has always made campaigning for various issues a key part of their business model. They have always been a champion of non animal tested products and are now one of the leading natural skincare brands on the high street. The EU passed legislation in 1993, The Cosmetics Directive, which banned the testing of finished products on animals, the testing of individual ingredients, and the sale of products which have been tested on
animals within Europe. However, this legislation is yet to be fully enforced. The cosmetics industry were given a delay on implementation of this law in order to have time to 'adjust' their product development, which has so far amounted to a total of 20 years. They are now asking for another extension, which is currently being considered by the EU.
image source: Lush Facebook page
Lush have launched a campaign throughout their stores in order to raise public awareness and to gain signatures for their petition. They also staged a provocative live 'experiment' in their Regent Street shop window, where performance artist Jacqueline Traide was subjected to a series of procedures regularly performed on animals during testing for cosmetics.
If you are interested in Lush's campaign to stop animal testing, check out their website which contains masses of information to help explain the complicated intricacies of the legislation. You can also sign their petition in a Lush store or online. Whilst buying ethical and sustainable clothing is important, the same kind of thinking can also be applied to cosmetics by trying to buy cruelty-free products. Even if
animal testing is not an issue that concerns you, I would urge you to learn a little more about the dark side of the beauty industry.