Latitude DIY: The Make Market
Tom Kirkby Marketing Assistant at Oxfam
15th Jul 2012
Tucked away in the darkest depths of the Latitude Festival forest, Antonia Halse from the Make Market team, is a shining a light on the concept of up-cycling. Based in the colourful and vibrant 'Faraway Forest' the site is decorated with bespoke bunting and packed full of life. Amongst an array of weird and wonderful music, cabaret and ethereal sculptures, The Make Market team have been championing the reuse and recycling of old fabric. They have been offering the public a chance to make their own bunting and to hang up around the woodland arena, whilst peddling the idea of
Their nomadic approach means Antonia and the team have no known base to work from but choose empty shop spaces to fill, as and when they pop up. The first pop up shop was based in the heart of Hoxton, an area of trendy East London where up-cycling is common place. When a vacant shop space becomes available the team move in and create an open studio for people to create and sell their own products.
"We consider ourselves to be a community marketplace and Latitude has provided the perfect platform for that," claims Antonia.
All of the fabric is sourced from a London fabric company and "nothing is ever wasted," she said.
Antonia explained: "Latitude Festival is the perfect collaborative setting for our DIY activities. There seems to be a creative atmosphere, which is why we've been coming to the festival since 2010."
The team have had a fantastic response from punters throughout the weekend and people are always eager to get involved.
"Our true aims are to inspire and inform, whilst being creative and fun," she said.
The festival audience were encouraged to use a variety of designs and add personal messages onto each section of bunting.
The Make Market is clearly a passionate and devoted group of fashion lovers. Their humble approach to up-cycling is unique and inspiring. They continue to voice the importance of DIY and encourage anyone to get involved.