Shwopping takes over East London!
Kelly OConnor Digital and Events Marketing Coordinator
9th Aug 2012
The country is being swept up in Olympic fever and Marks & Spencer (M&S) has channelled some of this into creating a massive Union Jack flag out of donated clothes.
Using 2,100 items donated to the Shwopping initiative, M&S and Oxfam volunteers took over West Ham Park in East London today to create a massive piece of recycled art work.
Shwopping is M&S and Oxfam's revolutionary sustainable fashion initiative asking consumers to adopt a 'buy one, give one' mentality when shopping and encourage greater sustainability on the high street.
All items used in the creation of the flag are going to be reused, resold or recycled by Oxfam.
The campaign aims to put an end to the one billion items currently ending up in landfill every year. All M&S clothing stores now accept used and unwanted items of clothing from any brand, all year round.
There was so much reaction to this on Twitter today, we've pulled together our favs for you take a look at: