No Noise at Selfridges
Amelia Glynn Online Fashion Content Assistant
15th Jan 2013
We all lead pretty hectic lives nowadays. I know that even when I'm doing nothing, I'm doing something. Waiting for a train, I'll just check what's happening on Twitter. Having a relaxed evening at home, I'll have a movie on while I reply to emails, with Facebook and a bit of online shopping open in the background. I'm never really doing nothing; I'm always connected to the hubbub of the rest of the world.
It's the same in fashion. When shopping, whether literal of virtual, I'm always connecting myself to the rest of the world through the branding stamped all over my clothes. We are then bombarded with advertising wherever we seem to go; billboards walking down the street, opposite your face when you're sat on the train, on the right hand side of your Facebook browser, on the packaging of your food when you make a meal, on the back pocket of your new jeans. Why not take a break from it?
Above: Selfridges Levis, Heinz Beans, Marmite and Heinz Ketchup
Selfridges have partnered with modern meditation experts Headspace to introduce their 'No Noise Campaign' encouraging us all to seek peace and tranquillity in our daily lives-and I think they have a point. They have introduced a limited line of goods without their branding leading to some striking products and evoking some thought about our lives. Instead of staring at computer screen in your free time as well as all day long at work, why don't we turn off our laptops and phones and go pick up a good book
instead? Instead of buying that branded pair of jeans with their logo emblazoned on your derriere, why not pop to your local charity shop and buy a nice pair regardless of the logo? Maybe even have a go at some home customising and chop the darn thing right off?
Above: all of these books and more can be found at the Oxfam Online Shop
Why don't we cut out some of the branding from our lives? Let's take back our personal space.