Monsoon and Oxfam Homewares
Helen Archard Online Fashion Content Intern
15th Apr 2013
Oxfam and high street retailer Monsoon have joined forces with artisan producers in India to design produce and sell a delightful range of ethical homeware products. Monsoon designed each item and then skilled workers from Self Employed Women's Association (SEWA), Noah's Ark and Tara Projects produced them to be sold in Oxfam shops.
The exquisite selection of kitchen textiles, including hand-embroidered oven gloves, aprons and tea towels. Plus, other home accessories are adorned with a fun, vintage cherry print for the Spring/Summer range. There are also brightly coloured, enamel elephants covered in a floral design which make fantastic gifts to decorate any home.
The textile products, including tea towels and oven gloves, were hand embroidered by Self Employed Women's Association (SEWA) an organisation which empowers female skilled workers. SEWA have been registered as a Trade Union since 1972 representing who rely on their own labour for survival. They aim to help women workers develop and organise employment to become self-reliant and secure.
The enamel products, such as storage tins and plant pots are hand finished by Noah's Ark and Tara projects who are both established fair trade organisations. The projects work to empower low-income artisans and preserve the cultural traditions of their craft whilst breaking the cycle of poverty.
Noah's Ark is a Fair Trade handicrafts business for the upliftment of artisans and the community and was formed in 1986. They offer a range of hand made items from home accessories to jewellery. Tara works to improve access to health, education and economic opportunity in nearly two dozen different countries. Their focus is on community as opposed to a specialist area or country .
The range will be available from selected Oxfam shops nationwide and prices start at £2.99. There is also a fantastic introductory offer of 20% off until 29th May so find your nearest participating Oxfam shop here.
ABOUT THE PARTNERSHIP
Monsoon and Oxfam are working in partnership to produce beautiful and affordable, high quality products; hand finished by artisan producers in India. Monsoon launched Monsoon Boutique in 2011 with the aim to create beautiful hand-crafted gifts and homewares, while creating livelihoods for disadvantaged artisan communities.
Monsoon is proud to be a founder member of the Ethical Trading Initiative (ETI) and is committed to ensuring high ethical standards across their supply chain. For more information Monsoon's website Ethical Trading
Monsoon, who has worked with artisans in India since 1973, is committed to creating opportunities for disadvantaged producers. Monsoon approached Oxfam's Buying Team to collaborate on a range of products that are sourced through the Monsoon Boutique supply chain in order to provide the producer groups with greater access to market. All producer groups are either WFTO members or operate as community cooperatives. Sourcing through Monsoon is
in-line with Oxfam's Ethical and Environment Purchasing Policy and are working together to better inform our approach to sourcing from artisan producer groups.
Oxfam is very excited to be working with Monsoon because of the design kudos Monsoon has on the High Street that will appeal to our current customer whilst attracting new customers. Monsoon are supporting Oxfam in product advice, design and sourcing product to create a unique range to improve market access for artisan producers and generate more money for Oxfam.
All profits from the range will go towards supporting Oxfam's work around the world.