Mastering the effortlessly cool style adopted by the likes of Kate Moss and Alexa Chung isn't as easy as it first appears. For instance, how do you make sure you're prepared for all weathers, look chic without a full length mirror and keep an individual style in a field of thousands where high street stores such as Topshop are most possibly your worst enemy.
This summer the Oxfam Festival shop will be on site at festivals...
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