Survey shows that more young people are giving to charity
A new survey of young people by the research company TGI shows that the impact of campaigns such as the Tsunami appeal and Live8 appears to have filtered through to the younger generation.
5 million cash donations from young people
The last five years has seen an increase of 12% in the number of 11-19-year-olds giving to charity. Five million of them donated cash last year and celebrity endorsement of the good causes that were supported may well have played a key role.
Coldplay & U2 fans are more likely to have pledged money to overseas relief charities.
The impact of celebrities associating themselves with charities seems to have been successful. For example, fans of U2 are 59% more likely than the average 11-19-year-old to have pledged money to overseas relief charities. Coldplay fans were also 59% more likely than the average 11-19-year-old to have done this, Travis fans are 44% more likely. In contrast, 50 Cent's following are 15% less likely to have donated to overseas relief in the past year.
Have you donated any cash (or time) to charity this year? What prompted you? Do you think celebrity endorsement helps? Let us know by commenting below.
posted at 12:08 PM
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3 comments
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Who really listens to U2 apart from old men!? He he.
By ,
November 08, 2005 1:23 PM
Great post!
By Jane King,
November 08, 2005 2:35 PM
I don't think people donate because celebrities endore charities, but I do think that celebrities help keep the issues in people's minds. I don't support Oxfam because I see Chris Martin doing the same, but I think people will become interested in poverty issues because he talks about them.
By Edd,
November 08, 2005 7:35 PM
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