One million people in 100 days. Are you in?
 You may have seen the "I'm In" ads on TV over the past couple of days, or read about it in the papers... Oxfam is calling for 1,000,000 people to pledge their support for the fight against poverty over the next 100 days. We need people all over the country to text, email or call us to say "I'm in". We just need your contact details, then we'll send you ideas on how you can help. It may seem small, but it shows you want to do something to end poverty.
As Campaigns Director Adrian Lovett put it: "This is the biggest target we have ever set ourselves but we know that there are millions of people in the UK who believe that world poverty can be overcome. 2005 was an incredible year and shows us what we can do when people work together for change. We want "I'm in" to build on this legacy and take forward people's desire for justice."
To sign up to 'I'm in', visit www.oxfam.org.uk/imin or text "In" to 87099.
posted at 12:29 PM
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4 comments
Comments:
GenerationWhy and Oxfam accept no responsibility for the content of comments in the Blog.
Oxfam is only one out of 530+ organisations who are members of the Make Poverty History coalition. Why should Oxfam get all the new supporters? Just because they have bigger budgets for this type of marketing campaign... I think supporters of Make Poverty History should consider joining/supporting a number of organisations - certainly not just Oxfam! I'm a bit cynical about this - it seems Oxfam are more interested in promoting their brand and raising more money than actually challenging governments on policies which keep people poor.
By ,
December 29, 2005 10:02 PM
No one is saying they can't.
As for actually challenging governments on policies which keep people poor...www.maketradefair.com, 17.8 million sign ups to the Big Noise. Enough said.
By DRT,
December 30, 2005 5:10 PM
Yeah, I disagree with first commenter. This isn't poaching other charities' supporters. I don't know what 2006 will be like as a campaigning year - is MPH going to disappear? - but I guess the Trade Justice Movement will play a big role in joint campaigning. I certainly agree with the idea of joining several charities.
And anyway, the charities have always had their own campaigns aside from MPH-coalition campaigns. Both kinds of campaigning are useful.
By Edd,
December 30, 2005 9:58 PM
I must admit I sympathise with the first commentator in some respects. With so many charities in operation in the UK, it's inevitable that they will adopt a business-like marketing ethos. And who can blame them? Even in the charity world there's a dog-eat-dog element in the fight for donors. This campaign might detract support from some of the smaller NGOs, but that doesn't mean Oxfam is being immoral.
By ,
January 03, 2006 5:01 PM
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