High hopes for meeting between Ethiopia and Starbucks
 Another Monday morning and some more potential good news about the Starbucks campaign. Today The Times newspaper revealed that Jim McDonald, Starbucks Chief Executive, is preparing to visit Ethiopia tommorrow for talks with Meles Zenawi, its Prime Minister.
It’s unclear what the visit is in aid of, but we have high hopes that Starbucks may at least be considering responding to public demand. Over 70,000 people have asked the coffee giant to reconsider Ethiopia's attempt to trademark its coffee brands so maybe, just maybe, the company is listening.
The Times article also featured some interesting comments from Douglas Holt, the L’Oréal Professor of Marketing at Oxford University. He said that Starbucks is "playing Russian roulette" with its brand, and accused the company of hypocrisy and abuse of power.
Professor Holt believes that Starbucks is in danger of damaging its reputation among its customers as its actions towards Ethiopia contradict its supposedly ethical image.
We’ll let you know about any further developments and in the meantime you can read The Times article online.
And of course, if you haven't already, please take the Starbucks Action and spread the word via MySpace.
Fingers crossed everyone!
posted at 2:04 PM
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