Campaign victory: Starbucks signs licensing agreement with Ethiopia
 Back in October 2006 Oxfam asked people to put pressure on Starbucks to give Ethiopia a fair share of its coffee profits.
The Ethiopian government had approached Starbucks global HQ in Seattle and asked the company to recognise Ethiopia’s legal ownership of the names of its coffees. By owning the rights, Ethiopia would be able to help its farmers negotiate a better price - potentially increasing income for the country’s coffee industry by an estimated $88 million a year. Starbucks refused.
Campaign victory
You, and more than 96,000 other people across the globe kept up the pressure - through emails, faxes, phone calls, postcards, in-store visits and via the Take Action Against Starbucks MySpace. Well the good news is that Starbucks and Ethiopia have finally signed a licensing agreement securing Ethiopia's ownership over its speciality coffee names Sidamo, Harar and Yirgacheffe. This agreement is worth millions of dollars per year to Ethiopian farmers. Well done and thank you.
Read the official press release announcing the agreement >>
posted at 1:38 PM
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GenerationWhy and Oxfam accept no responsibility for the content of comments in the Blog.
This is a fantastic outcome!!!! it just goes to show everyone has a voice!! Lets keep up the good work together. B - Surrey
By Anonymous,
June 23, 2007 1:46 PM
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