Getting people to your event

The more people who know about your event, the more people will come - and the more money you'll raise.

Think about how you can get as much publicity as possible, and check out our top tips on promoting your event.

Top tips on promoting your event

Word of mouth

Don't underestimate the power of word of mouth - it's the ultimate marketing tool. Tell your friends, family and colleagues about your fundraising and get them to spread the word.

Get creative

Unleash your creative side and use Oxfam's branding to really make your posters and flyers stand out. Use our customisable poster (PDF 216 KB), but please stick to our terms and conditions of use.

Use your local media

Read our guide to writing a great press release and take a look at our sample. Contact your local paper explaining what you're up to. You can also contact your local radio stations to push for a plug on air. Check out our radio interview tips and if you're feeling really ambitious, why not approach your local TV news teams to see if they'll cover your story? Just don't let your new-found fame go to your head!

Use social media

Social networking sites such as Facebook and Twitter are brilliant tools when it comes to promoting a fundraising event - check out our social media guide for some helpful tips. Use all the contacts in your email address book and encourage online friends to share your event with others.

Get sponsored by a local business

Asking a local business to sponsor you is a great way to advertise your event and keep your costs down. Try and talk to the manager in person or over the phone as opposed to in an email or letter.

Promote the cause

This is crucial. If people know the inspiration behind your fundraising and the difference their donation makes, they'll be much more likely to support you. See the difference every donation makes.

A picture says a thousand words

Use photos throughout your publicity to personalise your event and attract more attention. Make sure someone is lined up to take snaps on the day of your fundraiser too - this will be a big help when it comes to collecting donations. Download our tips for taking a great photo at your event.

The legal bit

In keeping with charity law, please include the following statements across all publicity materials:


All proceeds/profits will be donated to Oxfam. 
Oxfam GB is a member of Oxfam International, registered as a charity in England and Wales (no 202918) and Scotland (SC039042).
Oxfam works with others to overcome poverty and suffering.


It's important you make it clear you are raising money in aid of Oxfam. If you're not an Oxfam employee, please note somewhere that you don't represent the organisation in a work capacity.

More resources

If you're planning an event in your community and want extra support and advice, please contact your local fundraising manager.

Ready to pay your donations in?

Send us a photo of your efforts and we could feature you in the fundraiser showcase!

Contact us

Not found what you're looking for? Get in touch on 

0300 200 1300

or email fundraising@oxfam.org.uk