Oxfam launches major new fundraising campaign to show supporters how their donations are spent
16 April: Oxfam has today launched its groundbreaking new fundraising campaign 'See For Yourself', highlighting the huge impact that regular donations from the public, have on the lives of people living in poverty worldwide. Earlier this year mum-of-two, Jodie Sandford, became the first person ever to take part in 'See For Yourself' when she travelled to Zimbabwe to see first-hand how her monthly donations to Oxfam are spent.
Jodie's whole experience showing her very personal and unscripted view of Oxfam's work in action was filmed and forms the basis of the campaign, which launches today, with television, print and online advertising. Oxfam aims to encourage more people to donate to the charity on a regular basis as Jodie does.
Jodie, an IT manager from Yorkshire, visited an Oxfam water project that provides the community in the Gutu District of Zimbabwe with sustainable and reliable food sources. She met the local people, asked questions and reported back with a personal account of her thoughts and feelings about directly witnessing Oxfam's work.
Jodie said: "I'm just a normal every-day mum who donates to Oxfam so the chance to go and see for myself where that money goes was an incredible experience. What really shocked me was just how big the difference is between the people who've got and the people that haven't. I think we all just need to share a bit more because I've seen how small, regular donations really can make a difference."
Oxfam's Paul Vanags, Head of Public Fundraising added: "Oxfam knows just how much of a difference our donors' support makes to people in need around the world but we don't want the public to just take our word for it. Jodie gives a genuine insight into where money donated to Oxfam is spent so we hope the public will really engage with the campaign and it will encourage lots of people to sign up to give regular donations."
For more information please go to www.oxfam.org.uk/seeforyourself #seeforyourself
To download photos of Jodie go to: http://wordsandpictures.oxfam.org.uk/?c=11044&k=f52eeebaed
To preview the 'See For Yourself' advert http://www.youtube.com/watch?v=axallL0g_Ko
For media enquiries and interview requests please contact Sophie Bowell in the Oxfam Press Office on: 01865 472254 /07810 814 980 / firstname.lastname@example.org
Notes to editors
Oxfam is a global humanitarian, development and campaigning organisation working with others to overcome poverty and suffering. Since its Oxford based beginnings in 1942, it has grown into a worldwide force. Oxfam is now working in nearly 60 countries on a diverse range of projects, from providing emergency water sources to supporting community health projects.
Oxfam has one million supporters in the UK. For every £1 donated to its general funds, 83p is spent on emergency, development and campaigning work, 10p is spent on support and governance and 7p is invested to generate future income. Oxfam has nearly 700 high street shops across the UK selling donated fashion, books, music, homewares and new ethical products. It is supported by a workforce of 22,000 volunteers. Oxfam also launched the UK's first online charity shop in 2007.
Oxfam GB is affiliated to Oxfam International, a global confederation of 15 independent Oxfams which share the same purpose.