Oxfam launches nationwide search to find a member of the public to see for themselves how money donated to the charity is spent
Oxfam is today launching a nationwide search to find a member of the public to travel to one of their projects and see for themselves how money donated to the charity is spent. The successful applicant of this unique opportunity will report back with their personal experience of Oxfam's work helping communities out of poverty and will feature in a major advertising campaign.
Oxfam's research highlights that uncertainty about whether donated money gets to where it's needed or if it even makes a difference long term can be a major barrier to giving. The 'See For Yourself' campaign aims to dispel these myths and show how giving just £3 a month to Oxfam really can transform people's lives. The core of the initiative is being open and honest about how donated money is spent by showing Oxfam's work from an impartial point of view.
Earlier this year mum-of-two and Oxfam supporter, Jodie Sandford, became the first person ever to take part in 'See For Yourself' when she travelled to Zimbabwe to see Oxfam's work first-hand. Now, in an unprecedented step, the charity is widening the recruitment for the next phase and is specifically looking for someone who is not an Oxfam supporter to travel with them to Malawi, southeast Africa.
Oxfam are looking for someone who is curious and not afraid to ask questions. They will need to be willing to embrace new experiences as the trip itself will be physically and emotionally challenging. The journey will take them to an Oxfam project, where they will meet the local people and share their personal account of their thoughts and feelings about directly witnessing Oxfam's work.
The whole experience will be filmed as part of a TV, print and online campaign which will launch this autumn to encourage more people to donate to Oxfam on a regular basis.
Oxfam's Paul Vanags, Head of Public Fundraising added: "Regular donations make Oxfam's life-changing, life-saving projects possible but we urgently need to do more. We believe that the most powerful way to encourage more people to give is to show them our work through the eyes of someone impartial who's never seen it before. This trip will not only offer an experience of a lifetime, it will also form the basis of a major initiative to help us find new regular supporters."
Prospective candidates will need to hold a valid UK passport and be available to travel for up to two weeks in July or August 2012. Recruitment is open from 6-14 June 2012 and Oxfam will be interviewing short-listed applicants on 21-22 June 2012.
Interested applicants can apply via the Oxfam website.
For media enquiries please contact Sophie Bowell in the Oxfam Press Office on: 07810 814 980 / email@example.com
Notes to editors
Oxfam is a global humanitarian, development and campaigning organisation working with others to overcome poverty and suffering. Since its Oxford-based beginnings in 1942, it has grown into a worldwide force. Oxfam is now working in nearly 60 countries on a diverse range of projects, from providing emergency water sources to supporting community health projects.
Oxfam has one million supporters in the UK. For every £1 donated to its general funds, 83p is spent on emergency, development and campaigning work, 10p is spent on support and governance and 7p is invested to generate future income. Oxfam has nearly 700 high street shops across the UK selling donated fashion, books, music, homewares and new ethical products. It is supported by a workforce of 22,000 volunteers. Oxfam also launched the UK's first online charity shop in 2007.
Oxfam GB is affiliated to Oxfam International, a global confederation of 15 independent Oxfams which share the same purpose.