A survey commissioned by Oxfam found that 'supporting a charity' was the thing that lifted people's spirits most in 2013, more than national sporting victories, this year's fantastic summer weather and the birth of the royal baby. The research was commissioned to mark the launch of Oxfam's new fundraising campaign; 'Lift Lives for Good'.
Research Now who carried out the survey didn't tell respondents that the research was commissioned by a charity to avoid influencing the results. Nevertheless, 70% of the people surveyed said that supporting a charity was the thing that had boosted their spirits most in 2013, with the glorious summer coming in a close second (62%). Over half (60%) chose Andy Murray's triumph at Wimbledon as the uplifting moment of 2013 and 52% chose Mo Farah winning double gold at the Athletics World Championships.
The birth of the royal baby lifted the spirits of 46% of respondents, while Daft Punk's catchy "Get Lucky" was voted the most uplifting song of 2013. However charitable giving featured again when people were asked what their most uplifting TV programme of 2013 was, with the most popular choice being Children in Need, chosen by 35% of respondents. The Great British Bake Off and Strictly Come Dancing came a close second and third.
This research comes in support of Oxfam's new fundraising campaign, backed by an uplifting TV advert aiming to inspire viewers to engage with Oxfam's work. The charity is hoping this advert will help shine a light on the work it does with poor people around the world, showing how the organisation aims to sets a chain reaction in motion so that the benefits ripple out beyond individuals and families to wider communities and beyond.
Oxfam's Chief Executive Mark Goldring said: "This has been a big year for charitable giving especially with the unbelievable generosity of the British public in response to the recent typhoon in the Philippines. We are extremely heartened by the results of this survey; at a time when money is tight it's wonderful to see that people are getting a boost from helping others. We hope that our new fundraising campaign Lift Lives for Good with support of the adverts will show the public the far reaching effects which every donation to Oxfam can have.'
In terms of the New Year, a well-earned holiday is the thing that the greatest number of respondents (25%) thinks will give them a boost. And the most commonly chosen uplifting event for 2014 was the World Cup. Twenty one per cent of respondents are anticipating it being 2014's most uplifting event; though whether this will be borne out in reality will largely depend on England's success.
Oxfam is calling on UK public support - however small - to help it lift lives for good. To donate £4 text LIFT to 70064 or click here for more information: www.oxfam.org.uk/lift.
For more information contact Claire Wilkinson on 07825196769 or email email@example.com
Note to editors:
1. The survey was carried out by Research Now on behalf of Oxfam GB. Total sample size was 1583 adults aged 16+. Fieldwork was undertaken between 9th December 2013 and 12th December 2013. The survey was carried out online.
2. Lift Lives for Good aims to inspire the UK public about what their support for Oxfam can achieve. A lift can empower people to make change, helping them to alter the course of their lives, so in turn they can lift others around them, setting in motion a process of change that spreads throughout their community. So by supporting Oxfam people are not just lifting one person, they're lifting the lives of entire communities - now and for good
3. The TV adverts are inspired by an Oxfam programme where people in Sri Lanka were provided with cows, training and support to establish a co-operative. This led to more cows, milk and co-operatives being set up by local groups to make ice-cream and ghee, creating more jobs, better incomes and opportunities for more people. The TV commercial shows how a mother receives a cow and then her six-year-old son is lifted off the ground as his dream of going to school becomes a reality. Others in his community are also lifted as their fortunes change for the better. Link to TV adverts,
password Oxfam. https://vimeo.com/82082266
4. Oxfam is a global humanitarian, development and campaigning organisation working with others to overcome poverty and suffering - all of Oxfam's programmes have gender equality at their core. Oxfam is now working in nearly 60 countries on a diverse range of projects, from providing emergency water sources to supporting community health projects. See: http://www.oxfam.org.uk