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REACTION to Sainsbury's launch of Fairly Traded pilot project

Posted by Melanie Kramers Senior Press Officer

23rd May 2017

In response to Sainsbury's launch of Fairly Traded pilot project for some of its tea, Oxfam's Ethical Trade Manager Rachel Wilshaw said:


"Sainsbury's Fairly Traded initiative risks being a regressive step. If it does not meet the rigorous standards of the wider movement it could be less effective in supporting poor farmers and producers around the world and potentially confusing for consumers.

"It is crucial that any new initiative matches the standards of the Fairtrade Foundation or builds on them, and is transparent and accountable. This is not currently clear and we hope Sainsbury's will quickly provide clarification. 

"Oxfam is concerned that Sainsbury's plan may fall short in tackling the deep-rooted issues that leave thousands of people earning too little to escape poverty. In particular we would like small-scale producers supplying Sainsbury's to continue to decide for themselves how money raised through the scheme will be spent on improvements in their community. 

"Sainsbury's has been a champion of Fairtrade for years and played a positive role in improving the lives of farmers and producers around the world. We urge the supermarket to ensure this record remains untarnished."

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For more information or interviews contact Maria Jeffery: +44 (0) 1865 472498 / mjeffery1@oxfam.org.uk

Blog post written by Melanie Kramers

Senior Press Officer

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