Help mothers to grow, sell and thrive

Oxfam's Mother Appeal will give mothers in remote, rural areas the lift they need to change the future for their families. 

Every donation to the appeal will be matched by the UK government up to a maximum appeal total of £5 million. This money will support three specific projects in Bangladesh, Tajikistan and Zambia (see details below), which are all part of Oxfam's 'Gendered Enterprise and Markets programme' (GEM). 

Your donations will mean vulnerable farmers - many of them women and mothers who have to provide for their families - can grow more, sell more, and thrive. With your help, they'll form producer groups, so they can pool their resources and sell their produce in bulk to get a fairer price. In particular, you'll support women farmers to earn a better income and gain equal status in the home and in their communities. 

Families in these rural areas are also vulnerable to disasters, including floods and droughts, as well as longer-term seasonal shifts in temperatures and rainfall caused by climate change. The money raised by this appeal will help farmers to adapt and respond to increasingly unpredictable weather, for example by diversifying their crops or storing food for times of flood or drought. 

"Oxfam's project will give female farmers in remote, rural areas basic finance and business training so they can get better deals on equipment, make sure their crops get to market and work together to secure a fair price for their produce. It will also help them grow a wider variety of crops, use drought resistant seeds and improve irrigation systems to cope with the effects of droughts, floods and harsh winters.

"By matching donations to Oxfam's appeal pound for pound, we can help women in some of the world's poorest communities earn a decent income in order to secure a better future for themselves and their families."

Rt Hon Justine Greening MP
Secretary of State for International Development

Boosting incomes in Bangladesh

In rural Bangladesh, many poor households are headed by women, who depend on livestock and milk production to support their families. But household tasks, illiteracy and a lack of land make it hard to earn a steady income.

With your help, Oxfam will work with dairy smallholders living on chars - remote river islands - to turn this situation around. We will enable farmers to form producer groups and get vital support, such as training in cattle rearing, feed cultivation and literacy.

We will also help community groups build fodder banks to protect feed during droughts and floods. And we will help farmers get credit to buy the equipment needed to improve the quality and quantity of their milk. With better incomes, women can lift the lives of their loved ones for good.


Shehab Uddin

Tackling drought in Tajikistan

Khalton is the poorest province in Tajikistan - itself the poorest of the former Soviet Republics - and most people rely on farming to earn an income.

But life is getting even tougher for fruit and vegetable farmers here, half of whom are women. Longer winters, floods and droughts are hitting crop yields and fuelling hunger. Farmers also have to sell their produce in small quantities, making it hard to get a good price. This can change.

With your support Oxfam will help women farmers unite and sell collectively, and we will provide finance and business training to help build on their skills. We will also promote the use of efficient stoves, solar heating and innovative irrigation systems to help farmers cope during harsh winters and droughts. 


Anita Swarup

Beating hunger in rural Zambia

Most households in rural Zambia are headed by women who make a living through farming. But faced with floods and droughts, feeding their families isn't easy.
In the Copperbelt province women are especially disadvantaged, with many children facing chronic malnutrition. Together, we can help end this suffering and lift lives for good. With your support, Oxfam will help train soya and dairy farmers in production techniques - things like crop diversification and the use of drought-resistant seeds - to make them more resilient to climate change and natural disasters.
We will also build collection centres to help cut out the middlemen, giving farmers more control over the sale of their products. And we will help women get the services they need, such as credit to boost production. 


James Oatway