Oxfam's Mother Appeal will give mothers in remote, rural areas the lift they need to change the future for their families.
Every donation to the appeal will be matched by the UK government up to a maximum appeal total of £5 million. This money will support three specific projects in Bangladesh, Tajikistan and Zambia (see details below), which are all part of Oxfam's 'Gendered Enterprise and Markets programme' (GEM).
Your donations will mean vulnerable farmers - many of them women and mothers who have to provide for their families - can grow more, sell more, and thrive. With your help, they'll form producer groups, so they can pool their resources and sell their produce in bulk to get a fairer price. In particular, you'll support women farmers to earn a better income and gain equal status in the home and in their communities.
Families in these rural areas are also vulnerable to disasters, including floods and droughts, as well as longer-term seasonal shifts in temperatures and rainfall caused by climate change. The money raised by this appeal will help farmers to adapt and respond to increasingly unpredictable weather, for example by diversifying their crops or storing food for times of flood or drought.
"Oxfam's project will give female farmers in remote, rural areas basic finance and business training so they can get better deals on equipment, make sure their crops get to market and work together to secure a fair price for their produce. It will also help them grow a wider variety of crops, use drought resistant seeds and improve irrigation systems to cope with the effects of droughts, floods and harsh winters.
"By matching donations to Oxfam's appeal pound for pound, we can help women in some of the world's poorest communities earn a decent income in order to secure a better future for themselves and their families."
Rt Hon Justine Greening MP
Secretary of State for International Development