The asset store
Below is a list of links to the various 'assets' (logos, colours, and fonts) that make up Oxfam's visual identity. STOP: Before you go any further make sure you've read the Be Humankind Brand Guidelines and our Terms and conditions. For further information or advice on using the Oxfam brand, please contact:
|
Nick Futcher |
Barney Haward |
1. The Oxfam logo and Be Humankind
There are four versions of the 'Oxfam Be Humankind' logo. NB. on a coloured Be Humankind background, the logo must always be in white, with the Oxfam 'kenny' outlined. Only use black and white versions where colour is not available.
i) The landscape version
Works well running along the bottom of a landscape design preferably on the right.
ii) The ranged right version
Works well in a portrait design preferably on the right.
iii) The centered version (to be used sparingly)
Appears more balanced on non-standard items.
iv) The large Oxfam version (to be used sparingly)
Works best where we need strong Oxfam recognition at a distance.
2. The colour pairs
i) Main colour pairings
To be used in the vast majority of communications.
ii) Red and black
For emergencies communications only.
iii) Black and white
For mono advertising only.
For above the line advertising where there is a headline only - and there is no colour option - use white out of black for standout.
Where more copy/elements are involved, use black on white to give more legibility (particularly important for the partially sighted).
3. Fonts
i) For headlines and sub-heads, use Cooper Black
Use it sparingly and don't use upper case for whole words/sentences, unless this is central to your idea. Tilted at a 5° angle when used in a headline. Letter tracking should be fairly tight, as should the line spacing.
ii) For body copy, stand-firsts and captions, use Arial MT regular
This is mainly the body typeface, but in exceptional circumstances can be used as the headline typeface, in a manner that relates to the general style set out in this document.
iii) For magazines and long-copy, where a serif font is appropriate for legibility, use Swift
4. Oxfam Logo (for coalition, partnerships and alliance work only)
Coalition Work
For coalition work which includes other organisations' logos, just use the plain Oxfam logo without the 'Be Humankind' endline (so that all the organisations are represented equally by just their logos).
There are four versions of the Oxfam logo. NB. on a coloured background, the logo must always be in white, with the Oxfam 'kenny' outlined. Only use black and white versions where colour is not available.
i) The landscape version
ii) The stacked version
