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Corporate Identity

£3.99

Product description

Corporate Identity is a fascinating account of the role image has played in organizations ranging from Napoleon's empire to the Confederate States of America to modern corporations such as Coca-Cola,BMW,Apple,and Sony. Olins demonstrates how identity is crucial to market share,how it plays a central role in expansion and diversification,how it is vital to both effective recruitment and the way people work together inside a company,and how it is directly related to profitability. Corporate Identity makes a convincing case for the importance of corporate image to a company's success. Identity must have a secure place in the hearts and minds of managers,along with finance,research and development,product quality,personnel management,and other corporate assets. As Olins observes,"In the end,it is economic power that wins the day. But economic power derives increasingly from moral,aesthetic,and cultural power. The organizations that can marshall these strengths will lead the world in the twenty-first century."

With 350 illustrations

*Condition: Clean and bright with minor wear to DJ. No inscriptions or notations inside.*

Item details

Author(s):
Wally Olins
Condition:
Fair
Edition:
1989
Format:
Hardback
ISBN-10:
0500014728
ISBN-13:
9780500014721
Number of pages:
224
Publisher:
Thames & Hudson
Title:
Corporate Identity

Standard UK Delivery (£3.95 per order)

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Free returns

within 21 days.
Returns policy

About this item

Corporate Identity is a fascinating account of the role image has played in organizations ranging from Napoleon's empire to the Confederate States of America to modern corporations such as Coca-Cola,BMW,Apple,and Sony. Olins demonstrates how identity is crucial to market share,how it plays a central role in expansion and diversification,how it is vital to both effective recruitment and the way people work together inside a company,and how it is directly related to profitability. Corporate Identity makes a convincing case for the importance of corporate image to a company's success. Identity must have a secure place in the hearts and minds of managers,along with finance,research and development,product quality,personnel management,and other corporate assets. As Olins observes,"In the end,it is economic power that wins the day. But economic power derives increasingly from moral,aesthetic,and cultural power. The organizations that can marshall these strengths will lead the world in the twenty-first century."

With 350 illustrations

*Condition: Clean and bright with minor wear to DJ. No inscriptions or notations inside.*

Author(s):
Wally Olins
Condition:
Fair
Edition:
1989
Format:
Hardback
ISBN-10:
0500014728
ISBN-13:
9780500014721
Number of pages:
224
Publisher:
Thames & Hudson
Title:
Corporate Identity

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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We offer a no quibble returns policy as follows:

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Overseas returns: 31 days

Everything else: 21 days



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