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How to plan advertising

£4.99

Product description

'A vast amount has been spoken about the impact of Account Planning on the other departments of an Advertising Agency.

A fair amount has been written about the same subject with furious antagonism on both sides.

But almost nothing has been written about how to actually do the job.

Here at last is a book solely devoted to how to do it. It is written not by theoreticians or academics, but by eight people who have spent most of their lives actually doing the job, and who in this book have tried to create a straightforward guide to the concepts and working practises of account planning.'

Book has a slightly faded spine and the top of the front cover but the inside is bright, clean and in perfect condition.

Item details

Author(s):
Cowley, Don (Edited by)
Condition:
Used: good
Edition:
1987
Format:
Hardback
ISBN-10:
0304313920
ISBN-13:
9780304313921
Number of pages:
180
Publisher:
Cassell
Title:
How to plan advertising

Standard UK Delivery (£3.95 per order)

Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

'A vast amount has been spoken about the impact of Account Planning on the other departments of an Advertising Agency.

A fair amount has been written about the same subject with furious antagonism on both sides.

But almost nothing has been written about how to actually do the job.

Here at last is a book solely devoted to how to do it. It is written not by theoreticians or academics, but by eight people who have spent most of their lives actually doing the job, and who in this book have tried to create a straightforward guide to the concepts and working practises of account planning.'

Book has a slightly faded spine and the top of the front cover but the inside is bright, clean and in perfect condition.

Author(s):
Cowley, Don (Edited by)
Condition:
Used: good
Edition:
1987
Format:
Hardback
ISBN-10:
0304313920
ISBN-13:
9780304313921
Number of pages:
180
Publisher:
Cassell
Title:
How to plan advertising

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order , so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 14 days

Overseas returns: 31 days

Everything else: 21 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £6.50

Outside Europe: £11.50

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