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Visual Communication : From Theory to Practice

£9.99 Out Of Stock

Product description

This book is in very good condition, with almost no sign of use on the cover or inside.

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist. It bridges the gap between design theory and practice, making abstract concepts of visual communication relevant to the practice of commercial art, and views design as a communication tool, explaining how and why it works, drawing examples from graphic design, product design and fashion. This illustrated text book is the first to make sense of cultural theory from a graphic design perspective.

Item details

Author(s):
Baldwin, Jonathan & Roberts, Lucienne
Condition:
Used: very good
Dimensions:
22 x 30 x 2 cm
Edition:
1st
Format:
Paperback
ISBN-10:
2940373094
ISBN-13:
9782940373093
Number of pages:
192
Publisher:
AVA (2006)
Title:
Visual Communication

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About this item

This book is in very good condition, with almost no sign of use on the cover or inside.

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist. It bridges the gap between design theory and practice, making abstract concepts of visual communication relevant to the practice of commercial art, and views design as a communication tool, explaining how and why it works, drawing examples from graphic design, product design and fashion. This illustrated text book is the first to make sense of cultural theory from a graphic design perspective.

Author(s):
Baldwin, Jonathan & Roberts, Lucienne
Condition:
Used: very good
Dimensions:
22 x 30 x 2 cm
Edition:
1st
Format:
Paperback
ISBN-10:
2940373094
ISBN-13:
9782940373093
Number of pages:
192
Publisher:
AVA (2006)
Title:
Visual Communication

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