The Secret to Earning Millions Is Simply Using the Right Words Words, not numbers are the true currency of business. The words we use every day have a life-altering impact. The right words bring you success and everything you want in life - the wrong ones, poor results and failure. Here are some examples. When two words were added to the headline of an ad, sales increased by 500 per cent! A simple five-word phrase spoken on the telephone by telemarketers increased sales by 300 per cent! A single word printed on a display package doubled sales for a $150 million cosmetic company. Nightingale Conant presents one of the most talked about wealth-generating programs ever recorded. It's called "Magic Words That Grow Your Business" by Ted Nicholas. "The Magic Words" program was recorded at a special live seminar conducted by Ted Nicholas. Ted is a millionaire entrepreneur, best-selling author, and speaker. He reveals all his secrets of success. He holds nothing back. Using exactly the right word makes all the difference! Surely you have searched for just the right words in preparing a letter, presentation, or ad that will win the day. Ted shares all the words he has discovered which work like a charm. He reveals how, having found and confirmed by tests the power of these "magic words", Ted formed 24 U.S companies. Then he was able to profitably market over a billion dollars worth of products and services throughout the world. By 1991, he had sold his companies, moved to Switzerland, and retired. But after a few months, Ted Nicholas got bored with retirement. He knew that "magic words" result in big success for anyone who uses them. So he began doing seminars to help others grow their companies using his hard-won lessons. Marketing is the Key. Of course, no matter how good a product or service, every successful business must have good marketing. Marketing rests inherently on communication. This has never been more true than in today's information age - communication in meetings, in speeches, in writing (as in correspondence, sales letters, ads, brochures, shipping cartons) on radio or TV, or by sales representatives. Each word used produces a result. Words can be thought of as tools of marketing. The right ones can easily increase, but the wrong words are "turn-offs" and must be avoided. Human behaviour is clearly not rational. It's proven that people buy primarily for emotional reason. "Magic words" help create an emotional state. These words have the power to make people laugh, cry, march for peace, go to war, and even construct great cathedrals. And build great businesses! "Magic words" can also enhance a company's image - and touch "hot buttons" that make people buy! Here is what you'll discover during the "Magic Words That Grow Your Business" program. How to think like a millionaire! View your business in an entirely new way, assuring an ongoing flow of profits and repeat business (the "ice cream cone" theory). Many have said this information alone is worth many times the price of this seminar - How to prepare brochures, sales letters, ads, and other sales materials that generate a constant flow of leads and sales? How to profitably put together big promotions on a small budget? 9 steps to creating less costly, more successful ad campaigns; How to profitably use database marketing in your business? 7 ways to increase your sales immediately; discovering the bells and whistles that can make your ads sexy and your cash register jingle; 3 "magic words" on your outer envelopes which almost force people to open them. (Of course, there can be no sale or appointment made unless the envelope is opened); avoiding the 7 deadly mistakes that will ruin your chances of success in database marketing; How to market your products with no investment in advertising? and, the 27 most powerful "magic words" to use in your advertising.