'Elite athletes aren't born. They're made.' Michael Johnson From a living icon of the Olympic Games - as both an athlete and now as a BBC broadcaster - Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion. This exciting new book is based on Michael Johnson's own experiences as an iconic four-time Olympic champion, and on the knowledge he has gleaned as a top-class coach and motivational speaker. He builds up a definitive knowledge bank of expertise and experience from athletes who have been on this fascinating journey, encountered the highs and the lows, but ultimately reached the summit - an Olympic gold medal. Johnson's interviewees include: Usain Bolt, Carl Lewis, Sally Gunnell, Seb Coe, Daley Thompson, Cathy Freeman, Ian Thorpe, Michael Phelps, Rebecca Adlington, Chris Hoy, Steve Redgrave, Matthew Pinsent, Lennox Lewis and Michael Jordan.