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A Japanese advertising agency

£17.99

Product description

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Item details

Added value:
some highlighted annotations
Author(s):
Brian Moeran
Condition:
Used: good
Edition:
1st edition
Format:
Paperback
ISBN-10:
0700705031
ISBN-13:
9780700705030
Publisher:
Curzon
Title:
A Japanese advertising agency

Standard UK Delivery £3.95 per order

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Free returns

within 21 days.
Returns policy

About this item

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Added value:
some highlighted annotations
Author(s):
Brian Moeran
Condition:
Used: good
Edition:
1st edition
Format:
Paperback
ISBN-10:
0700705031
ISBN-13:
9780700705030
Publisher:
Curzon
Title:
A Japanese advertising agency

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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Europe: £4.70

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