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Brandraising

£13.99 Out Of Stock

Product description

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. Praise for Brandraising " Brandraising is a timely, critically important contribution for all nonprofits. With its sage, step-by step guidance, this book should be a dog-eared resource for perceptive chief executives in the sector." Mark Lipton , consultant on nonprofit board strategy and professor of management, Milano: The New School for Management and Urban Policy "If you lead a nonprofit organization and you want to be successful, you better read this book right now!" Brian Reich , coauthor, Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience " Brandraising is a must-read for any organization operating in the noisy and crowded nonprofit arena today. Finally, in one volume we can find the structure and the techniques any institution can use to place itself above the din." Nancy Schwartz Sternoff , director, Dobkin Family Foundation " Brandraising 's hip yet down-to-earth tone is a perfect reflection of Sarah herself, as is its finely balanced respect for traditional strategies with a serious, forward-looking nod to new technologies." Margaret Battistelli , editor-in-chief, Fundraising Success "In today's highly competitive nonprofit sector, creating an effective brand is essential. Brandraising tells you how to do it right!" Cheryl A. Clarke , consultant and author of Storytelling for Grantseekers and Grant Proposal Makeover

Item details

Author(s):
Sarah Durham
Condition:
Used: very good
Format:
Hardback
ISBN-10:
0470527536
ISBN-13:
9780470527535
Publisher:
Jossey-Bass

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About this item

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. Praise for Brandraising " Brandraising is a timely, critically important contribution for all nonprofits. With its sage, step-by step guidance, this book should be a dog-eared resource for perceptive chief executives in the sector." Mark Lipton , consultant on nonprofit board strategy and professor of management, Milano: The New School for Management and Urban Policy "If you lead a nonprofit organization and you want to be successful, you better read this book right now!" Brian Reich , coauthor, Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience " Brandraising is a must-read for any organization operating in the noisy and crowded nonprofit arena today. Finally, in one volume we can find the structure and the techniques any institution can use to place itself above the din." Nancy Schwartz Sternoff , director, Dobkin Family Foundation " Brandraising 's hip yet down-to-earth tone is a perfect reflection of Sarah herself, as is its finely balanced respect for traditional strategies with a serious, forward-looking nod to new technologies." Margaret Battistelli , editor-in-chief, Fundraising Success "In today's highly competitive nonprofit sector, creating an effective brand is essential. Brandraising tells you how to do it right!" Cheryl A. Clarke , consultant and author of Storytelling for Grantseekers and Grant Proposal Makeover

Author(s):
Sarah Durham
Condition:
Used: very good
Format:
Hardback
ISBN-10:
0470527536
ISBN-13:
9780470527535
Publisher:
Jossey-Bass

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