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Business research methods

£9.99

Product description

"Business Research Methods" is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful "Social Research Methods" by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which carefully mixes theoretical issues with practical applications.;The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. The book will be accompanied by a companion web site which will contain: Lecturer resources; Lecture guide; PowerPoint slides; Discussion questions Student Resources; Research project guide; Multiple choice questions; and Web links.

Item details

Condition:
Used: good
Format:
Paperback
ISBN-10:
0199259380
ISBN-13:
9780199259380
Number of pages:
0
Publisher:
Oxford University Press

Standard UK Delivery (£3.95 per order)

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Free returns

within 21 days.
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About this item

"Business Research Methods" is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful "Social Research Methods" by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which carefully mixes theoretical issues with practical applications.;The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. The book will be accompanied by a companion web site which will contain: Lecturer resources; Lecture guide; PowerPoint slides; Discussion questions Student Resources; Research project guide; Multiple choice questions; and Web links.

Condition:
Used: good
Format:
Paperback
ISBN-10:
0199259380
ISBN-13:
9780199259380
Number of pages:
0
Publisher:
Oxford University Press

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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Europe: £8.00

Outside Europe: £15.00

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