Cookies on oxfam

We use cookies to ensure that you have the best experience on our website. If you continue browsing, we’ll assume that you are happy to receive all our cookies. You can change your cookie settings at any time. Find out more Close

  • Grows vegetables
  • Fills classrooms
  • Drills wells
  • Empowers women
  • Fights poverty

Managing media companies

£24.99

Product description

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors . Media is an exciting and innovative industry. In its effort to combine business and creativity, the industry has traditionally been faced with unique challenges, increased by the short-lived nature of its products and services. Recent developments from deregulation to the digitization of content and delivery are on the verge of reshaping the industry and its business models. Although the transition will be challenging for most media companies, ultimately the results will also be very exciting. This book is a bible for professionals in the field and essential reading for students of media management. It includes the following key features: A discussion of the key challenges faced by media executives taking daily managerial and strategic decisions in an industry undergoing enormous change. In-depth discussions of the current and new skills media companies will need a innovative content creation, gaining and keeping customer attention, end-to-end digital supply chain management, B2B marketing of advertising opportunities and creative people management. Insights into best practices from traditional and new media as well as pioneers of media and telecommunications convergence. Detailed case studies from a wide breadth of European media companies illustrating each topic. These include examples from television broadcasting, multi-service cable operations, newspapers, magazines and internet service provision. Companies include Gruppo Mediaset, Trinity Mirror, EMI Group, RTL Group, CANAL+ Group, Telenet, Schibsted ASA, Grupo Media Capital, SanomaWSOY, Lagardere Media, T-Online, Hubert Burda Media and the BBC.
Reprinted with corrections in August 2005

Item details

Author(s):
Aris, Annet and Bughin, Jacques
Condition:
Used: very good
Format:
Paperback
ISBN-10:
0470015632
ISBN-13:
0470015632
Number of pages:
427
Publisher:
Wiley
Title:
Managing media companies

Standard UK Delivery £3.95 per order

Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors . Media is an exciting and innovative industry. In its effort to combine business and creativity, the industry has traditionally been faced with unique challenges, increased by the short-lived nature of its products and services. Recent developments from deregulation to the digitization of content and delivery are on the verge of reshaping the industry and its business models. Although the transition will be challenging for most media companies, ultimately the results will also be very exciting. This book is a bible for professionals in the field and essential reading for students of media management. It includes the following key features: A discussion of the key challenges faced by media executives taking daily managerial and strategic decisions in an industry undergoing enormous change. In-depth discussions of the current and new skills media companies will need a innovative content creation, gaining and keeping customer attention, end-to-end digital supply chain management, B2B marketing of advertising opportunities and creative people management. Insights into best practices from traditional and new media as well as pioneers of media and telecommunications convergence. Detailed case studies from a wide breadth of European media companies illustrating each topic. These include examples from television broadcasting, multi-service cable operations, newspapers, magazines and internet service provision. Companies include Gruppo Mediaset, Trinity Mirror, EMI Group, RTL Group, CANAL+ Group, Telenet, Schibsted ASA, Grupo Media Capital, SanomaWSOY, Lagardere Media, T-Online, Hubert Burda Media and the BBC.
Reprinted with corrections in August 2005

Author(s):
Aris, Annet and Bughin, Jacques
Condition:
Used: very good
Format:
Paperback
ISBN-10:
0470015632
ISBN-13:
0470015632
Number of pages:
427
Publisher:
Wiley
Title:
Managing media companies

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 14 days

Overseas returns: 31 days

Everything else: 21 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £8.00

Outside Europe: £15.00

Volunteer listed

Wonder how this unique item ended up online?

Most of the second-hand items you see online have been donated, by supporters like you, to our high street stores. Each item is then priced, photographed and listed on this site by our amazing team of volunteers from across the country.

After you have bought your item, our team of volunteers package and dispatch it from the Shop straight to you or your chosen recipient.

All profits from the sales of our goods go towards funding Oxfam's work around the world. We rely on your donations to sell online so please keep the cycle of goodness going!

To find out more about volunteering with Oxfam, please visit our how to volunteer page.

Oxfam Bookshop Aberdeen

The Bookshop is just off Aberdeen's Union Street on Back Wynd. We stock a very large selection of books including many unusual titles. Our book range comprises fiction (general, crime and sci-fi), Scottish, classics, business, religion, cookery, crafts and much more. We also have a very good music section that sells vinyl, CDs, DVDs, Comics and music-related books. Enjoy browsing!

View Shop