Cookies on oxfam

We use cookies to ensure that you have the best experience on our website. If you continue browsing, we’ll assume that you are happy to receive all our cookies. You can change your cookie settings at any time. Find out more Close

  • Grows vegetables
  • Fills classrooms
  • Drills wells
  • Empowers women
  • Fights poverty
  • Free Uk delivery on all gifts
    Or you can add a donation at checkout
  • Personalise your gift at checkout
    Add a personal message, ecard or card front
  • Add a 'Little Extra' at checkout
    Add-on gifts available (including chocolate!)

Marketing Management in Asia

£23.99

Product description

An unmarked copy of this title (No. 55) in the Routledge Studies in International Business and the World Economy series. xii, 189 pp.

As new.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Item details

Author(s):
Paliwoda, Stan; Andrews, Tim & Chen, Junsong (eds)
Condition:
As new
Dimensions:
8vo - over 7¾ - 9¾" tall
Edition:
1st Edition
Format:
Hardback
ISBN-10:
0415523176
ISBN-13:
9780415523172
Number of pages:
0
Publisher:
Routledge
Title:
Marketing Management in Asia

Standard UK Delivery (currently free)

Delivery FAQs

Ts & Cs
Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

An unmarked copy of this title (No. 55) in the Routledge Studies in International Business and the World Economy series. xii, 189 pp.

As new.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Author(s):
Paliwoda, Stan; Andrews, Tim & Chen, Junsong (eds)
Condition:
As new
Dimensions:
8vo - over 7¾ - 9¾" tall
Edition:
1st Edition
Format:
Hardback
ISBN-10:
0415523176
ISBN-13:
9780415523172
Number of pages:
0
Publisher:
Routledge
Title:
Marketing Management in Asia

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 14 days

Overseas returns: 31 days

Everything else: 21 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £6.50

Outside Europe: £11.50

Volunteer listed

Wonder how this unique item ended up online?

Most of the second-hand items you see online have been donated, by supporters like you, to our high street stores. Each item is then priced, photographed and listed on this site by our amazing team of volunteers from across the country.

After you have bought your item, our team of volunteers package and dispatch it from the Shop straight to you or your chosen recipient.

All profits from the sales of our goods go towards funding Oxfam's work around the world. We rely on your donations to sell online so please keep the cycle of goodness going!

To find out more about volunteering with Oxfam, please visit our how to volunteer page.

Oxfam Bookshop Harrogate

Our shelves are bursting with treasures at Oxfam Bookshop Harrogate. We have a fantastic collection of titles from the latest popular fiction through history, politics and biography to a diverse range of rare and collectable books.

Our large music collection on both CD and vinyl often includes rare pressings and limited editions, and we have a very popular sheet music department. As if that wasn't enough we also stock maps, stamps, postcards, comics and graphic novels, plus any other little bit of ephemera we think might interest our customers.

View Shop