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Menu Pricing and Strategy

£9.99

Product description

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

Wiley large paperback in very good condition. There is a little corner wear of the front cover and some dog-earing of the initial pages at the lwoer corner. No marks and the binding is good.

Very much a practical book for the restauranteur.

Item details

Author(s):
Jack E Miller and David V Pavesic
Condition:
Used: very good
Dimensions:
18 x 12 cm approx
Edition:
Fourth Edition
Format:
Paperback
ISBN-10:
9780471287476
Number of pages:
228
Publisher:
Wiley
Title:
Menu Pricing and Strategy

Standard UK Delivery £3.95 per order

Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

Wiley large paperback in very good condition. There is a little corner wear of the front cover and some dog-earing of the initial pages at the lwoer corner. No marks and the binding is good.

Very much a practical book for the restauranteur.

Author(s):
Jack E Miller and David V Pavesic
Condition:
Used: very good
Dimensions:
18 x 12 cm approx
Edition:
Fourth Edition
Format:
Paperback
ISBN-10:
9780471287476
Number of pages:
228
Publisher:
Wiley
Title:
Menu Pricing and Strategy

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. . Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

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Overseas returns: 31 days

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