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New business for old Europe

£24.99

Product description

Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfills effectively a final-user need. Today, two streams of research - business management and sustainability - normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfillment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services. The business management literature argues that, by focusing on the integrated, final-client needs, and delivering integrated solutions fulfilling these needs, companies will be able to improve their position in the value chain, enhance added value of their offering, and improve their innovation potential. In a business world where many products are becoming equally well-performing commodities, this strategy is one of the ways to avoid a sheer competition on price - a type of competition that Europe never can win with emerging and low-cost economies such as China. In that sense, product-services can mean new business for old Europe.
This is a multiauthor reviewing a number of research groups within the EU
Greenleaf A hardback book in very good condition. No dust jacket. No marks. Good binding.
Very much up to the moment.

Item details

Author(s):
Tucker Arnold and Tischner U
Condition:
As new
Dimensions:
Approx. 24cm x 16cm
Edition:
2006
Format:
Hardback
ISBN-10:
1874719926
ISBN-13:
9781874719922
Number of pages:
479
Publisher:
Greenleaf
Title:
New business for Old Europe

Standard UK Delivery £3.95 per order

Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfills effectively a final-user need. Today, two streams of research - business management and sustainability - normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfillment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services. The business management literature argues that, by focusing on the integrated, final-client needs, and delivering integrated solutions fulfilling these needs, companies will be able to improve their position in the value chain, enhance added value of their offering, and improve their innovation potential. In a business world where many products are becoming equally well-performing commodities, this strategy is one of the ways to avoid a sheer competition on price - a type of competition that Europe never can win with emerging and low-cost economies such as China. In that sense, product-services can mean new business for old Europe.
This is a multiauthor reviewing a number of research groups within the EU
Greenleaf A hardback book in very good condition. No dust jacket. No marks. Good binding.
Very much up to the moment.

Author(s):
Tucker Arnold and Tischner U
Condition:
As new
Dimensions:
Approx. 24cm x 16cm
Edition:
2006
Format:
Hardback
ISBN-10:
1874719926
ISBN-13:
9781874719922
Number of pages:
479
Publisher:
Greenleaf
Title:
New business for Old Europe

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 14 days

Overseas returns: 31 days

Everything else: 21 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £6.50

Outside Europe: £11.50

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