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Putting the public back in public relations

£6.99

Product description

Putting the public back in public relations: how social media is reinventing the aging business of PR by Brian Solis and Deirdre Breakenridge. Financial Times 2009. Hardback with dust jacket in fine condition.

Forget the "pitch": Yesterday's PR techniques just don't work any more. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Item details

Author(s):
Solis B and Breakenridge D
Condition:
Fine
Dimensions:
23x15x2cm
Format:
Hardback
ISBN-10:
0137150695
ISBN-13:
9780137150694
Number of pages:
314
Publisher:
FT Press
Title:
Putting the public back in public relations

Standard UK Delivery £3.95 per order

Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

Putting the public back in public relations: how social media is reinventing the aging business of PR by Brian Solis and Deirdre Breakenridge. Financial Times 2009. Hardback with dust jacket in fine condition.

Forget the "pitch": Yesterday's PR techniques just don't work any more. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Author(s):
Solis B and Breakenridge D
Condition:
Fine
Dimensions:
23x15x2cm
Format:
Hardback
ISBN-10:
0137150695
ISBN-13:
9780137150694
Number of pages:
314
Publisher:
FT Press
Title:
Putting the public back in public relations

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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Outside Europe: £11.50

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