Overall condition very good. No dust jacket. No creases to spine. Front and back covers are in good condition. Not price clipped. Hardcover in very good condition. No inner notations. Tidy copy.
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing fieldAEs leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra, along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7u8 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.