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The Buying Brain

£4.99

Product description

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers' overall lives. The Buying Brain gives you the key to: Brain-friendly product concepts, design, prototypes, and formulations Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty. A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Item details

Author(s):
Pradeep, Dr. A. K.
Condition:
Fine
Edition:
2010
Format:
Hardback
ISBN-10:
0470601779
ISBN-13:
9780470601778
Number of pages:
252
Publisher:
Wiley

Standard UK Delivery £3.95 per order

Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers' overall lives. The Buying Brain gives you the key to: Brain-friendly product concepts, design, prototypes, and formulations Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty. A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Author(s):
Pradeep, Dr. A. K.
Condition:
Fine
Edition:
2010
Format:
Hardback
ISBN-10:
0470601779
ISBN-13:
9780470601778
Number of pages:
252
Publisher:
Wiley

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 14 days

Overseas returns: 31 days

Everything else: 21 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £6.50

Outside Europe: £11.50

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