The principles and Practices of corporate social responsibility date back more than a century, but the currant wave of global interest is unprecedented. With the market for virtue, David Vogel has provided the most comprehensive analysis to date of the contemporary CSR movement in both the United States and Europe.
Growing awareness of CSR is evident in the growth of social and ethical investment funds, voluntary codes of corporate conduct . and companies, self- reporting on social and environmental practices. Deep grassroots interest can be seen in boycotts, protests and the growing number of organizations monitoring corporate social environmental performance. A renewed authority on business-government relations, Vogel offers a thoughtful and balanced appraisal of the movement's accomplishments and limitations, including a critical evaluation of the business case for CSR.
The market for virtue explores the extent to which improvements in corporate conduct can occur without more extensive or effective government regulation- in the United States, Europe, the Far East, and the developing nations. In other words, What is the long term potential of business self-regulation? The improvement that can be expected is far more modest than recent breathless writing on CSR would indicate. At some point many businesses must choose between doing what seams ethically right and what is more profitable. Since businesses are typically funded to make money-and because shareholders and capitalism demand that they do so-the bottom line tends to win out. There is a market for virtue, but it is limited by the substantial costs of more responsible business behavior.
There are some light pencil annotations on some of the pages. There is a small tear to the edge of a couple of pages otherwise the book is in excellent condition throughout.