Cookies on oxfam

We use cookies to ensure that you have the best experience on our website. If you continue browsing, we’ll assume that you are happy to receive all our cookies. You can change your cookie settings at any time. Find out more Close

  • Grows vegetables
  • Fills classrooms
  • Drills wells
  • Empowers women
  • Fights poverty

Wonder woman

£14.99

Product description

CEO's and Marketers need to acknowledge that women really are the Boss when it comes to buying. Secondly they need to understand the many psychological and behavioral characteristics of women that affect their relationships with brands. This book examines the key biological and brain differences between women and men and then defines more effective marketing approaches based on those insights. The book is packed with case studies and best practice demonstrations of effective marketing to women.
Very slight damage to uncut dust jacket, a few pencil notations, otherwise in excellent condition.

Item details

Author(s):
Ellwood & Shekar
Condition:
Used: very good
Edition:
First, 2008
Format:
Hardback
ISBN-10:
0230201601
ISBN-13:
9780230201606
Number of pages:
240
Publisher:
Palgrave Macmillan

Standard UK Delivery £3.95 per order

Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

CEO's and Marketers need to acknowledge that women really are the Boss when it comes to buying. Secondly they need to understand the many psychological and behavioral characteristics of women that affect their relationships with brands. This book examines the key biological and brain differences between women and men and then defines more effective marketing approaches based on those insights. The book is packed with case studies and best practice demonstrations of effective marketing to women.
Very slight damage to uncut dust jacket, a few pencil notations, otherwise in excellent condition.

Author(s):
Ellwood & Shekar
Condition:
Used: very good
Edition:
First, 2008
Format:
Hardback
ISBN-10:
0230201601
ISBN-13:
9780230201606
Number of pages:
240
Publisher:
Palgrave Macmillan

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 14 days

Overseas returns: 31 days

Everything else: 21 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £6.50

Outside Europe: £11.50

Volunteer listed

Wonder how this unique item ended up online?

Most of the second-hand items you see online have been donated, by supporters like you, to our high street stores. Each item is then priced, photographed and listed on this site by our amazing team of volunteers from across the country.

After you have bought your item, our team of volunteers package and dispatch it from the Shop straight to you or your chosen recipient.

All profits from the sales of our goods go towards funding Oxfam's work around the world. We rely on your donations to sell online so please keep the cycle of goodness going!

To find out more about volunteering with Oxfam, please visit our how to volunteer page.

Oxfam Bookshop Carlisle

We are a specialist Oxfam books and music shop. We stock a wide range of books from modern paperback and hardback fiction to specialist non-fiction including travel, biography, sport, art, craft, gardening, cookery and photography, religion and natural history, a range of children's books and many local interest books. We also have a wide variety of old and interesting publications including some rare and collectible items. We stock music in vinyl and CD, together with some DVD and videos. We have modern pop, rock and contemporary music and a large selection of classical vinyl and sheet music. In store we also stock greetings cards and the full range of Oxfam Unwrapped gifts.

View Shop