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Fashion-ology

£9.99

Product description

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation. Published in 2005 the book is in as new condition.

Item details

Author(s):
Yuniya Kawamura
Condition:
As new
Edition:
Reprint
Format:
Paperback
ISBN-10:
1859738141
ISBN-13:
9781859738146
Number of pages:
124
Publisher:
Berg
Title:
Fashion-ology

Standard UK Delivery (£3.95 per order)

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About this item

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation. Published in 2005 the book is in as new condition.

Author(s):
Yuniya Kawamura
Condition:
As new
Edition:
Reprint
Format:
Paperback
ISBN-10:
1859738141
ISBN-13:
9781859738146
Number of pages:
124
Publisher:
Berg
Title:
Fashion-ology

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order , so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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Europe: £4.70

Outside Europe: £7.00

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