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  • Grows vegetables
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  • Empowers women
  • Fights poverty

Advertising today

£14.99

Product description

Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.
Some minor wear.

Item details

Author(s):
Berger, Warren
Condition:
Used: very good
Edition:
2001
Format:
Hardback
ISBN-10:
0714843873
ISBN-13:
9780714843872
Number of pages:
512
Publisher:
Phaidon

Courier Delivery

£8.50
Signature required.
Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.
Some minor wear.

Author(s):
Berger, Warren
Condition:
Used: very good
Edition:
2001
Format:
Hardback
ISBN-10:
0714843873
ISBN-13:
9780714843872
Number of pages:
512
Publisher:
Phaidon

Delivery & returns

This item will be dispatched to UK addresses via courier within 2 working days of receipt of your order. A signature will be required on delivery. This item is not available for international delivery.

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Courier delivery cost: £8.50

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