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Think like a Freak

£5.00

Product description

In their superb third version of Freakonomics, Steve Levitt and Stephen Dubner combine their well-known behavioral economics with advice on getting us to think like freaks - creatively, imaginatively, rebelliously, and thus more effectively. The authors examine and critique advertising, hot dog eating contests, driverless vehicles, magic tricks, etc. In doing so they examine methodology, bias, creativity, preparation, and other factors that affect the outcome. Readers see how a thin and slight young man demolished the world's hot dog eating record by asking not how to eat more dogs, but by working to see how he could make hot dogs easier to eat. In short, Levitt and Dubner challenge us to rethink what he assume, and apply our creativity and honesty in admitting when we don't know towards solving problems. By going against the conventional wisdom (as the authors continually advise), and Australian researcher found that acidity did NOT kill all stomach bacteria (as had been assumed), which in fact was a cause of ulcers. It's as if the authors' are paying direct homage to Einstein's maxim that imagination is more important than knowledge.

Using their easy-reading style, the authors' challenge us to think like freaks - and maybe we should try. I just wish they'd add a few dozen pages to their efforts, because they are so readable and enlightening.

Condition: Very Good but contains gift inscription from previous owner.

Item details

Author(s):
Levitt, Steven D. & Dubner, Stephen J.
Condition:
Used: very good
Format:
Paperback
ISBN-13:
9780062218346
Number of pages:
286
Publisher:
William Morrow

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About this item

In their superb third version of Freakonomics, Steve Levitt and Stephen Dubner combine their well-known behavioral economics with advice on getting us to think like freaks - creatively, imaginatively, rebelliously, and thus more effectively. The authors examine and critique advertising, hot dog eating contests, driverless vehicles, magic tricks, etc. In doing so they examine methodology, bias, creativity, preparation, and other factors that affect the outcome. Readers see how a thin and slight young man demolished the world's hot dog eating record by asking not how to eat more dogs, but by working to see how he could make hot dogs easier to eat. In short, Levitt and Dubner challenge us to rethink what he assume, and apply our creativity and honesty in admitting when we don't know towards solving problems. By going against the conventional wisdom (as the authors continually advise), and Australian researcher found that acidity did NOT kill all stomach bacteria (as had been assumed), which in fact was a cause of ulcers. It's as if the authors' are paying direct homage to Einstein's maxim that imagination is more important than knowledge.

Using their easy-reading style, the authors' challenge us to think like freaks - and maybe we should try. I just wish they'd add a few dozen pages to their efforts, because they are so readable and enlightening.

Condition: Very Good but contains gift inscription from previous owner.

Author(s):
Levitt, Steven D. & Dubner, Stephen J.
Condition:
Used: very good
Format:
Paperback
ISBN-13:
9780062218346
Number of pages:
286
Publisher:
William Morrow

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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Europe: £4.70

Outside Europe: £7.00

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