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Comic strips and consumer culture, 1890-1945

£24.00

Product description

Comic Strips and Consumer Culture explores how comic strips contributed to the expansion of a mass consumer culture that was increasingly driven by visual images. He details how "Gasoline Alley" advocated the pleasures of the automobile and how 1920's working girl Winnie Winkle became determined to achieve a middle-class lifestyle. The invention of the comic book in the 1940s also produced a super-licensed Superman, whose girlfriend Lois Lane even went on a shopping spree during a period of wartime rationing. Comic strips emerged just as Americans were beginning to define themselves less by what they made and believed and more by what they bought. Ian Gordon shows that the most enduring role of the strips has been not only to mirror a burgeoning consumer culture but also to actively promote it.

very slight shelf wear

Item details

Author(s):
Gordon, Ian
Condition:
Used: very good
Format:
Paperback
ISBN-10:
1588340317
ISBN-13:
9781588340313
Number of pages:
0
Publisher:
Smithsonian Institution
Title:
Comic strips and consumer culture, 1890-1945

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About this item

Comic Strips and Consumer Culture explores how comic strips contributed to the expansion of a mass consumer culture that was increasingly driven by visual images. He details how "Gasoline Alley" advocated the pleasures of the automobile and how 1920's working girl Winnie Winkle became determined to achieve a middle-class lifestyle. The invention of the comic book in the 1940s also produced a super-licensed Superman, whose girlfriend Lois Lane even went on a shopping spree during a period of wartime rationing. Comic strips emerged just as Americans were beginning to define themselves less by what they made and believed and more by what they bought. Ian Gordon shows that the most enduring role of the strips has been not only to mirror a burgeoning consumer culture but also to actively promote it.

very slight shelf wear

Author(s):
Gordon, Ian
Condition:
Used: very good
Format:
Paperback
ISBN-10:
1588340317
ISBN-13:
9781588340313
Number of pages:
0
Publisher:
Smithsonian Institution
Title:
Comic strips and consumer culture, 1890-1945

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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Europe: £8.00

Outside Europe: £15.00

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