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On clichés

£4.99 Out Of Stock

Product description

On Cliches: The Supersedure of Meaning by Function in Modernity by Anton C. Zijderveld.
Professor Zijderveld describes and analyses modern society as a 'cliché-genic" one, arguing that the process of modernization can be interpreted in terms of the supersedure of meaning by function. Human speech in everyday conversation, creative activities in art, literature and music, and various activities related to policy, all tend to follow routine paths and traditional patterns; they are formed by clichés, which have a firm grasp on our consciousness. We should aim to restrict their predominance in modern life, but, as the author points out, clichés are in fact indispensible to everyday social communication: we need them as much as we need other traditional institutions.
This first edition copy is in very good condition and appears unread.
This book may interest someone with an interest in sociology or language.

Item details

Author(s):
Anton C. Zijderveld
Condition:
Used: very good
Edition:
1st
Format:
Hardback
ISBN-10:
071000186X
ISBN-13:
9780710001863
Number of pages:
0
Publisher:
Routledge and Kegan Paul
Title:
On Clichés

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About this item

On Cliches: The Supersedure of Meaning by Function in Modernity by Anton C. Zijderveld.
Professor Zijderveld describes and analyses modern society as a 'cliché-genic" one, arguing that the process of modernization can be interpreted in terms of the supersedure of meaning by function. Human speech in everyday conversation, creative activities in art, literature and music, and various activities related to policy, all tend to follow routine paths and traditional patterns; they are formed by clichés, which have a firm grasp on our consciousness. We should aim to restrict their predominance in modern life, but, as the author points out, clichés are in fact indispensible to everyday social communication: we need them as much as we need other traditional institutions.
This first edition copy is in very good condition and appears unread.
This book may interest someone with an interest in sociology or language.

Author(s):
Anton C. Zijderveld
Condition:
Used: very good
Edition:
1st
Format:
Hardback
ISBN-10:
071000186X
ISBN-13:
9780710001863
Number of pages:
0
Publisher:
Routledge and Kegan Paul
Title:
On Clichés

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