Politicians and Rhetoric, the Persuasive Power of Metaphor.
Metaphor is vital to the language of political leadership, because it mediates between concious rational ideology and unconscious myth.
This study of political rhetoric shows how the metaphor was used by Winston Churchill, Martin Luther King, Margaret Thatcher, George W. Bush, Bill Clinton, Tony Blair.
Comparisons of these politicians serve to identify the role of metaphor and rhetoric, in establishing ethical integrity, heightening emotional impact, policy communication and in political myth creation.
Each chapter of this work analyses the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains, and heroic leaders.