For 2009 Oxfam wants sustainable fashion to become a part of every stylish girl’s fashion wardrobe.
World-renowned fashion photographer Rankin collaborated with some of the biggest talents in the entertainment industry ranging from fashion, music and film to create a series of fashion-forward imagery.
Leading stylist Katie Shillingford restyled clothing handpicked from Oxfam’s recycling plant Wastesaver to produce a series of distinct looks proving that sustainable clothing can be both stylish and trend led. She describes the concept behind each of the images:
...on Natalie Imbruglia:
The combination of contrasting lace, patent leather and corsetry creates a timeless, body-conscious and sexy silhouette.
The combination of contrasting lace, patent leather and corsetry creates a timeless, body-conscious and sexy silhouette.
..on Cat Deeley:
On Cat, this fun, casual answer to Rodeo mixes customised denim, retro red leather and a classic vintage tee.
On Cat, this fun, casual answer to Rodeo mixes customised denim, retro red leather and a classic vintage tee.
...on Heidi Klum:
Originally a utilitarian garment, the jumpsuit hit fashion in the 60s and has since been a staple in high fashion.
Originally a utilitarian garment, the jumpsuit hit fashion in the 60s and has since been a staple in high fashion.
..on Jamie Winstone:
In homage to Madonna- stone washed denim, leather and layered accessories create a more directional look that celebrates customization
In homage to Madonna- stone washed denim, leather and layered accessories create a more directional look that celebrates customization
...on Jourdan Dunn:
Mixing fashion's recent trend for English Gentry with Punk’s chosen blend of Tartan and black leather, a fun, current look is born.
Mixing fashion's recent trend for English Gentry with Punk’s chosen blend of Tartan and black leather, a fun, current look is born.
Research by the hugely successful M&S and Oxfam Clothes Exchange partnership revealed that three quarters of us have bought an item of clothing and never worn it. Shoes are the items most likely to languish unworn behind closet doors, followed by evening wear and unused handbags.
Even if you only pick out one item your local Oxfam shop would love to have it. You can be sure we will look after it, find someone else who will love it for longer and make as much money as possible to help poor people around the world.
