Oxfam DIY
Who's Who

The fashion press were out in force with appearances from Harpers Bazaar, InStyle, BBC world, Disorder, Evening Standard, Wonderland and Women’s Wear Daily.

The crowd were kept well entertained by London Sunshine and Fred Deakin (Lemon Jelly) on the decks.

Fred Deakin of Lemon Jelly fame

Launch Party: Behind-the-scenes

In the heart of Camden, an Oxfam Shop embellished with handcrafted wallpaper, chequerboard floor tiles and antler hanging rails played host to the Oxfam DIY launch party. Stuffed with vintage, retro, well-loved high street and brand new donations, this one-stop customising shop became a hive of activity as press, photographers and camera crew mingled with guests of Oxfam and Mrs Jones aka Fee Doran, the incredible DIY mastermind.

Dancing girls and aloof boys paraded through the crowd to showcase the hugely awaited Mrs Jones DIY collection to a remix of knees-up-mother-brown. The curtain call and collection close was complete with an incredibly powerful reminder of the reason everyone was there: to support Oxfam’s global initiatives to fight poverty. And with that, the room dissolved into a mass dressing room as generation DIY experimented with retro shades, flat caps and red silk D&G knickers. Shopping has never felt so good.



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Roll-over thumbnails for a sneak peak at the launch antics!

Curtain call: Mrs Jones with her team and models, celebrating the end of the fabulous Oxfam DIY collection catwalk
Street-cast models & Storm’s new faces try on Oxfam retro shades with Photographer James Lange T4’s Jamelia and Jane Shepherdson, Whistles CEO and Oxfam fashion volunteer, admire the new Camden Store interior Upstairs, five gorgeously made up models await their Camden Store Catwalk appearances Fred Deakin & Drew Cox mingle with press & guests around the counter top bar Mrs Jones’ team deck out the DIY models in eclectic hammer pants and sky-high heels
Thrift store aficionados from across the Atlantic join the Oxfam DIY launch party Smiles all round: the models relax after showcasing Mrs Jones Oxfam collection Our very own Mrs Jones chats to T4’s Jamelia, who wore a Henry Holland for Oxfam creation It’s all big hair & red lipstick backstage with the models before the collection preview The most popular guest of the evening, a gorgeous cocker spaniel, watched from the comfort of an Oxfam DIY armchair
Photos by James Lange/PYMCA
www.pymca.com