Every time you purchase a Fairtrade product you are helping to make a difference to small-scale producers among the world's poor. The FAIRTRADE Mark guarantees a minimum price for farmers, plus a fixed premium for investment in social, environmental or economic development projects.
How this premium is used is decided by producers within the farmers’ organisation, or by workers on a plantation.
The FAIRTRADE Mark is the most widely recognised social and development label in the world - designed to communicate a positive message about fairness, empowerment, progress and hope. Any use of the Mark requires prior written approval from the national Fairtrade Labelling Initiative - so you are guaranteeing a better deal for producers when you buy products that carry the FAIRTRADE Mark.